Real estate email marketing

Real estate email marketing connected to your leads

Build campaigns and sequences where you already manage buyers, renters and owners, segmented by interest, area and budget.

More than 400 real estate agents already work with SpicyTool across Latin America.

Active property campaign

New listings

Sent to contacts interested in the area

Welcome sequence

3 emails for new leads

Results

Opens and clicks in real time

The challenge

Reactivate your real estate contact database

Without SpicyTool

  • ×Emails are sent one by one.
  • ×Contacts must be exported elsewhere.
  • ×Campaign-generated inquiries are unclear.
  • ×New leads receive no email follow-up.

With SpicyTool

  • ✓Segmentation from the real estate CRM.
  • ✓Campaigns without database exports.
  • ✓Open and click reporting.
  • ✓Automated follow-up sequences.

What is included

Relevant property campaigns for every contact

1

Real estate segmentation

Filter by transaction, area, property, budget and interest.

2

Automated sequences

Nurture new leads and reactivate past opportunities.

3

Property templates

Show listings and news with ready-to-edit designs.

4

Campaign reporting

Measure opens, clicks and contacts who re-engage.

How it works

Three steps to get started

  1. 1

    Choose the segment

    Select contacts by interest, area or transaction.

  2. 2

    Build the campaign

    Customize a template and schedule delivery.

  3. 3

    Measure the result

    Find the content that reactivates opportunities.

Email marketing questions for real estate teams

Can I segment by listing or area?

Yes. Use CRM information to create relevant audiences.

Can I automate a welcome series?

Yes. Build sequences for new leads and other sales moments.

Do I need to export contacts?

No. Campaigns use the database already organized in SpicyTool.

Explore more products

Turn your real estate database into new opportunities

Send the right message based on what each contact wants.

Book a demo