The operating system that makes your whole agency run.
Centralize your leads from portals, campaigns and WhatsApp in one place. AI chats with them, qualifies them and books them, while your team focuses on selling.
- AI-qualified leads
- 24/7 automatic follow-up
- Dashboard with real results
- Integrated with portals and Wasi
Sales dashboardNew leads
Qualified leads
Booked
Sales
Sales pipeline
New
Contacted
Visit
Proposal
Closing
Campaign ROI
4.8x
Lead sources
- Meta Ads 45%
- Portals 25%
- Google Ads 18%
- Referrals 12%
Everything connected:
More than 400 real estate agents
Teams already selling with SpicyTool
Everything you need to sell more, on a single platform.
Centralized WhatsApp
All of your team's numbers and conversations in a single inbox, with history per contact.
Conversational AI
Replies in seconds, qualifies the lead and detects real buying intent.
Sales CRM
Stage-based pipeline, tasks, reminders and automatic assignment by agent.
Automations
Workflows that handle follow-up for you, so no one has to remember.
Email marketing
Campaigns and sequences segmented by interest, area and budget.
Landing builder
Publish lead-capture pages in minutes, connected to the CRM.
Synced listings
Your inventory updated and connected to portals and your website.
Reports and dashboards
Cost per lead, conversion and ROI per campaign, in real time.
This is how your agency runs with SpicyTool
A lead comes in
From a portal, Meta, Google or WhatsApp. It lands straight in the system.
AI chats and qualifies
Replies instantly, asks what matters and detects real intent.
Recommends and books
Suggests matching listings and books the visit on the agent's calendar.
Assigns the agent
The lead reaches the right person on the team with full context.
Everything gets measured
Cost per lead, conversion and sales per campaign, no spreadsheets.
Find out how much money you could recover by organizing your sales process.
You used to chase leads. Now they choose you.
Before
- ✕Leads arrive everywhere and get lost
- ✕No one replies outside office hours
- ✕Agents call without knowing what the client wants
- ✕You don't know which campaign brings real sales
- ✕Follow-up depends on everyone's memory
With SpicyTool
- All leads land in one single place
- AI replies within seconds, 24/7
- The agent gets the qualified lead with full context
- You see cost per lead and ROI per campaign
- Follow-up is automatic and logged
What a real estate CRM does for your agency
A CRM for real estate agencies helps organize sales work. It brings together inquiries from connected listing portals, WhatsApp and ad campaigns, so your team can review contacts, related properties and conversations when deciding what the next step should be.
It helps address common workflow problems: scattered inquiries, delayed replies, inconsistent follow-up and difficulty reviewing results by channel. Spicytool offers AI-assisted responses and lead qualification alongside tools for organizing your team's follow-up.
How is it different from a spreadsheet? A spreadsheet can organize data and calculate metrics, but managing conversations and follow-up often requires separate tools or additional setup. A real estate CRM brings contacts, pipeline stages, portal synchronization and reports into a shared workflow.
Want to go deeper? Read our real estate marketing blog or describe your challenge to the AI marketing advisor for agencies.
Prices in USD
Choose your plan and start selling more
All plans include
- Unlimited contacts
- Unlimited users
- Full CRM
- Portal connection
- Automatic scheduling
- Meta and Google Ads integration
- Reports and dashboard
- Online support
- Onboarding session
Includes everything 90% of real estate agencies need.
Compare plans
| Feature | Spicy Start | Spicy Pro | Spicy Pro Max |
|---|---|---|---|
| Full CRM | |||
| Automations | 10 workflows | 50 workflows | Unlimited |
| WhatsApp included | 1 number | 5 numbers | 10 numbers |
| Email marketing | 2,000 sends | 10,000 sends | 50,000 sends |
| AI agents | 1 | 5 | 10 |
| AI website builder | — | ||
| Portal connection | |||
| Online support | |||
| Automatic scheduling | |||
| Unlimited contacts | |||
| Landing pages | 5 | Unlimited | Unlimited |
| Facebook and Instagram integration | |||
| Google Ads integration | |||
| Reports and dashboard | |||
| Campaign feedback | — | ||
| Onboarding | Group | Personalized | Onboarding + success manager |
Frequently asked questions
What is a real estate CRM?
It is software that keeps your agency's contacts, inquiries and listings in one place. It helps your team track opportunities from the first message through the sales process.
What does Spicytool do for my agency?
It centralizes inquiries from listing portals, WhatsApp and ad campaigns, with AI to support responses and lead qualification. It also syncs your listings with supported portals and provides reports to help you review your sales activity.
How long does it take to get started?
We connect your WhatsApp, portals and campaigns, import your listings and train the AI with your agency's information. We guide you through the setup.
Which plan fits a small agency?
Spicy Start is the entry-level plan and includes automatic publishing of your listings on the portals. See the pricing section on this page for current plan details.
View Spicytool plans and pricing